Image of a flower made from embroidery stitches.
Photo of a woman working on an crochet project. The photo is a close up of her hands.

B Magic Craft Hands

Photograph of green stitches made with a thread and needle.
Photograph of green stitches made with a thread and needle.

Stitch Stress Away

Whether you’re threading a needle or looping yarn, each stitch creates space for mindfulness, creativity, and joy. Our classes offer more than just techniques—they’re a community where connection and healing come together.

Crafting for stress relief
Image of a pink bird made from embroidery stitches.
Image of a flower made from embroidery stitches.
Image of a flower made from embroidery stitches.

Crafting Magic Essentials

Photograph of blue stitches made with a thread and needle.
Photograph of blue stitches made with a thread and needle.

Resources

Photograph of blue stitches made with a thread and needle.
Photograph of blue stitches made with a thread and needle.

Discover our magical library of resources—designed to spark creativity, guide your hands, and bring joy to every stitch of your craft journey at home.

 

Freebies Full of Magic!

From Our Magic Hands to Yours

Photograph of blue stitches made with a thread and needle.
Photograph of blue stitches made with a thread and needle.

Learn about the products we offer—crafted with care and cultural pride. Visit the Products page to explore vibrant threads, memory items, and more.

Our products

Crafting Adventures

Photograph of blue stitches made with a thread and needle.
Photograph of blue stitches made with a thread and needle.

From embroidery and sewing to crochet, our hands-on classes are designed to inspire creativity and confidence. Each session blends tradition, technique, and heart. Explore our class offerings and join a community.

Explore classes

Unwrap the Magic – Visit Our Shop

Photograph of green stitches made with a thread and needle.
Photograph of green stitches made with a thread and needle.

Learn to crochet or embroider, shop threads sourced directly from Mexican artisans, and explore beginner-friendly kits.

Button reading 'Joyfully Handcrafted' featuring crochet flowers.
Button reading 'Crafting Ingredients' featuring a different colored yarns.
Button reading 'Wearable and Shareable Art' featuring two models wearing dress designed by B Magic Craft Hands.
Button reading 'Wearable and Shareable Art' featuring two models wearing dress designed by B Magic Craft Hands.
Button reading 'Keepsakes Full of Love' featuring a handmade teddy bear.
Button reading 'Joyful Learning Moments' featuring women completing crafts.
Image of tangled yarn in two different colors.
Image of tangled yarn in two different colors.

Behind the Thread

Photograph of orange stitches made with a thread and needle.
Photograph of orange stitches made with a thread and needle.

Our Story

Photograph of orange stitches made with a thread and needle.

Founded by Beatriz Segura, B Magic Craft Hands is more than a craft studio—it’s a movement to preserve Mexican embroidery and crochet while building community and promoting emotional wellness through creativity. Every class and kit invites you to slow down, create beauty, and reconnect with what matters.

learn more about the magic

Crafting for Stress Relief

Photograph of orange stitches made with a thread and needle.
Photograph of orange stitches made with a thread and needle.
Image of a piece of paper with writing on it.

Crafting: A Creative Prescription

Just like meditation, the repetitive motions of crochet and embroidery can quiet the mind, reduce stress, and promote a sense of calm. These fiber arts engage the hands while allowing the brain to enter a flow state—similar to mindfulness practices—leading to reduced anxiety and improved mood.

Image of a piece of paper with writing on it.

Science Behind the Stitches

Studies show that crafting can lower cortisol levels and even help manage chronic pain and depression by activating the brain’s reward centers. Engaging in these creative rituals is more than just making something beautiful—it’s a gentle form of self-care backed by science.

ASBTDC
Arkansas Small Business and Technology Development Center features B Magic Craft Hands.
Read Here
Bentonville Fashion Week
Read about our Essence Collection debut.
See Photos Here
Threads of Culture
Local entrepreneur Beatriz Segura showcases traditional Mexican embroidery in Northwest Arkansas.
read more
Artist Launches a New Venture
How Beatriz Segura developed B Magic Craft Hands. Learn how the business was born!
Read more
Behind the Scenes at Bentonville Fashion Week
Step behind the scenes at Bentonville Fashion Week — featuring the debut of B Magic Craft Hands.
learn more
Estambres Karina
Featuring B Magic Craft Hands.
Read the Article
Mexican Artist's Designer Debut
Bentonville Fashion Week Marks Runway Debut for Mexican Embroidery Artist Beatriz Segura.
read more
Fashion and Diversity
Read to learn about the traditional Mexican embroidery technique used by B Magic Craft Hands for the B Magic Fashion show.
read the article

In the News

Photograph of green stitches made with a thread and needle.

B Magic Craft Hands has caught the attention of news outlets and craft lovers alike. Take a peek at where we’ve been featured and share in the magic!

Subscribe to Our Newsletter

Photograph of blue stitches made with a thread and needle.
Photograph of blue stitches made with a thread and needle.